Don Terrill’s Speed-Talk

I am getting a lot of feedback on this subject. So I'm going to elaborate on this subject. Treating Your Racing As A Business A racing team is a business. Just like any conventional business, it should provide a service for customers and make money. Sure there are a few differences from a convention...

Great. Sounds like your'e on the right track racer24. But, I will give you a word of caution. Never, ever, quit searching for sponsors, no matter what a company tells you. A deal is not done until you have the cash in hand, or at least a contract signed. I have seen many deals fall through at the la...

Look at your demographic to start. What kind of people does the sport attract? What other things do these people need or enjoy doing? All auto racing sports have a high demo of blue collar type middle-age males with moderate incomes. So you might also want to check out: Gun/Archery Shops Temp. Emplo...

Sometimes companies only accept sponsorship proposals during a certain period. Usually August - December. But I contract and try to pitch all year round. Some companies will accept stuff all year round. You don't know till you call them or check out their website. Try using the compliment method. Ca...

Sponsorship from one's employer can be great, or can come back to kick you in the ass. The main thing to keep seperate is your employee relationship, and your business relationship. Make sure to carry yourself in a professional business manner for the sponsorship relationship to work. To acheive thi...

Here's 12 tips and ideas for everyone. 1. I have read about a dozen marketing and sponsorship books. The best two that I've read are: The Great Money Hunt by Andrew Waite Winning Sponsorship by Andrew Waite Both of these books have a ton of valuable information and tips in them, and are a step by s...

When working with the military branches, you first need to know their structure and how they operate. Local recruiting offices have a small budget of their own, usually under 30K. They report to a district office. The District office controls around 50-100 recruiting offices. The District office als...

2007 Update: I have hired two pro riders for the season. We have 23 sponsors. We are racing 30+ races in 3 National series. Our total budget this year is 100K. We are showing excellent results taking a few wins and podiums at local/regional races, and top 5's and top 10's at National events. We are ...

So far I have gained 15k. I'm still working on closing a few more deals. With the 15k alone we can run our series fully-funded, so it will be even better once I close a few more. Whatever you do, DON'T GIVE UP!!! I ended up calling companies everyday from May to December, and it was only when I was ...

Well it has been a while since I posted. Here is the update. I didn't make my deadline of six months. But I am making a lot of progess, and learning more and more each day about the "business" of racing and our industry. Through persistance and hard work I have found 10 marketing partners ...